Industry

Mobile Shared Economy, Service Marketplace

Platform

Web-Service API &  Mobile App

Solution

iOS, Android, & Web marketplace

Partners

Clearly Innovative

Moonlighting is the first open on demand marketplace that empowers people to earn extra money and get something done instantly. This marketplace connects people looking to work with people ready to hire.


Moonlighting allows you to leverage your your social networks and personal contacts to build a market-place to buy and exchange goods, and set up and undertake jobs in real-time.


THE CHALLENGE

We were contacted by the founding members of Moonlighting to collaborate on the creation of a mobile application with a single mission: Revolutionize the Peer to Peer Economy.


OBSERVE & ANALYZE

Limina and Clearly Innovative worked with Moonlighting Stakeholders to define the functional scope of the Moonlighting application including its users, tasks, workflows, and features.

Activities Performed

  • Stakeholder Workshops
  • Product Requirements Definition
  • Workflow/Process Definition


ENVISION & DESIGN

Our team used Axure to model the workflows and wireframes on the seller and buyer ends of the transaction from signup through job posting, communication , and transaction workflows.

In tandem, we aligned the UI design with the Moonlighting branding resulting in a high fidelity mobile prototype to validate the user experience with various devices using Axshare. The prototype was instrumental in communicating layouts, animations, and workflows to the development team.

Activities Performed

  • UX Strategy
  • Workflow Design
  • Information Architecture
  • Interaction Modeling
  • Visual Design
  • Custom Iconography

EVALUATE & REFINE

Limina worked with the mobile development team at Clearly Innovative to develop a cross-platform solution for iOS and Android. Our team participated in daily standups and sprint reviews to maintain quality assurance of the design integrity throughout the system.  

Additionally, to enhance the user experience, we created a custom set vector icon font to complete the final look of the Moonlighting app.

  • UX QA
  • Development Support

THE SOLUTION

Moonlighting has grown from a team of 3 to 20+ employees supporting over 100,000+ users with countless end consumers.  The product has matured significantly beyond the initial launch from adding geo-discovery of the moonlighting marketplace to leveraging their API to build platform integration solutions for classified listings.

“Limina helped Moonlighting design and build its award winning application, and did so on a very tight timeline. Their professional team of designers brought thought leadership to our application taxonomy, and were very professional and timely in their delivery. We would recommend any company looking for a trust worthy design firm to work with Limina. First class people.”
Jeff Tennery
Founder & CEO, Moonlighting

MoonLighting App available now