Industry


Economic Policy, Advocacy, Association


Platform


Web


Solution


Website


The U.S. Chamber of Commerce is is a business-oriented American lobbying group. The Chamber is the world’s largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions.

Limina conducted two Usability Studies for the US Chamber of Commerce’s web-properties. One in 2012 in advance of a redesign, and again in 2014 to review the efficacy of their redesign.  The original study was geared to learn more about their target audiences, usability problems they encountered on the site, and to serve as a benchmark study to gauge the success of subsequent enhancements.


WORK PERFORMED

Limina conducted two Usability Studies for the US Chamber of Commerce’s web-properties. One in 2012 in advance of a redesign, and again in 2014 to review the efficacy of their redesign.  The original study was geared to learn more about their target audiences, usability problems they encountered on the site, and to serve as a benchmark study to gauge the success of subsequent enhancements.

2012 - Website Usability Study

US Chamber was considering redesigning their public facing website and wanted to know more about how their various target user groups were using the site.  Our study focus was on evaluating the usability of USChamber.com focusing on ease of use and the discoverability of relevant content.

Our study was comprised of participants from 4 target audience groups (Chamber members, hill staff, press, general public).  We measured both quantitative and qualitative metrics geared towards specific for the target segments as well as general web usability of the site as a whole.

Our team produced  a study findings report, including updated user profiles, and a tactical hit list of UX improvement recommendations. In addition to the user research report, our study included observations and recommendations from an expert UI evaluation – which is a part of our standard practice.

Based on our report, the US Chamber redesigned their public facing site.

2014 - Website Usability Study

In 2014 the US Chamber contracted Limina to run a follow up usability study after completing a substantial redesign of their public facing website taking.

Our follow up study referenced tasks, target audience profiles, and usability assessments based on the benchmark study with minor modifications to the user profiles.  The study results confirmed effectiveness of usability improvements in new site user experience and provided guideposts for future site enhancements.

Limina is a proud collaborator of the US Chamber of Commerce whose web management team understand and value the importance of periodic usability testing to monitor the health of a website, the relevance of the design and content modeling to their target audience, and as a method of generative design based on empirical feedback.

OBSERVE & ANALYZE



  • Conducted extensive usability studies with targeted tasks to improve Website KPI’s

  • Created user profiles

  • Produced an actionable set of UX improvement recommendations