METHODOLOGY

Our team deploys user centered design methodology against any flavor software development life cycle with a laser focus: make it usable, make it useful, make it desirable.

Our research, strategy and design methods can be structured in fluid agile discovery, sprints, and deployments as well as robust waterfall projects. 

AGILE

Win fast, win early, win often… and if you fail… Fail Forward. Bringing innovative products and features faster to market doesn’t have to suffer the cost of low user acceptance and user blowback, and when if it does, recovery and management should be in place to keep moving forward. Our Agile UX processes can generate quick wins, managed through backlogs that you can hit at your own pace.

Our Agile diagram shows how standard UX phases fit seamlessly at every level of the agile development.

The user-centered design (UCD) activities shown below are the UX tasks, and work products we tailor to work effectively within an iterative, agile software development environment. Our practice is adaptable, allowing us to engage and provide value at any stage in the agile development lifecycle.

DISCOVERY
  • User Analysis & Segmentation
  • Contextual Inquiry
  • UI Requirements Gathering
  • Task/Activity Model
  • Branding
  • Moodboarding
RELEASE
  • User Analysis & Segmentation
  • Surveys
  • Focus Groups – Group Interviews
  • Card Sorting
  • Competitive Analysis
  • Expert UX Evaluation
  • UI Requirements Gathering
  • Task/Activity Model
  • Workflow Modeling
SPRINT
  • Surveys
  • Focus Groups – Group Interviews
  • Card Sorting
  • Workflow Modeling
DISCOVERY
  • Multi-Channel Strategy & Management
  • Content Strategy
  • Taxonomy Definition & Management
  • Content Inventory & Audits
  • Governance & Life Cycle Management
  • Enterprise Data & Content Migration
  • User Experience Strategy
RELEASE
  • Taxonomy Definition & Management
SPRINT
  • UI Mockups
  • Iconography Design
DISCOVERY
RELEASE
  • Diary Studies
  • UX QA / Development Support
  • Usability Testing (remote or in person)
SPRINT
  • Diary Studies
  • UX QA / Development Support
  • Visual Asset Production
  • Usability Testing (remote or in person)

WATERFALL

Today, most companies are practicing some hybrid form of Waterfall and Agile, “Wagile or Water-gile”.

We get it.  It takes business process reengineering, change management, and infrastructure tweaks to shift gears.

Our original methodology was designed to support the traditional waterfall software development lifecycle, but the process can be  tailored to move in lockstep with any style of development.

Fortunately, our team has been practicing user centered design long enough to see it all.  While we may make suggestions on process improvement, we won’t try to force you into scrum-mastering and sprint-tastic-a-liciousness.

Whether your emphasis is in research, product, engineering, or marketing – our focus is the right user centered design model that to meet your needs. Our adaptable set of tasks and deliverables can plugin to your projects at any phase of development through to product release.

OBSERVE & ANALYZE
  • User Analysis & Segmentation
  • Surveys
  • Focus Groups – Group Interviews
  • Card Sorting
  • Contextual Inquiry
  • Competitive Analysis
  • Expert UX Evaluation
  • UI Requirements Gathering
  • Task/Activity Model
  • Branding
  • Workflow Modeling
  • Moodboarding
ENVISION & DESIGN
  • Multi-channel Strategy & Management
  • Content Strategy
  • Taxonomy Definition & Management
  • Content Inventory & Audits
  • Governance & Life Cycle Management
  • Enterprise Data & Content Migration
  • User Experience Strategy
EVALUATE & REFINE
  • Diary Studies
  • UX QA / Development Support
  • Visual Asset Production
  • Usability Testing (remote or in person)