This video covers what audience segmentation is from the lens of user experience and introduces:

• How segmentation is determined
• How segmentation can help you reach your users and your business goals
• How organizations should learn, capture, and manage audience segmentation information
• And the different levels audience segmentation can be organized and utilized which includes personas

Audience segmentation and the insights that it can provide are relevant to many role areas including research, design, development, marketing, and business strategy. This intro video is for anyone wanting to better understand audience segmentation and how to include or improve it within your organization.

When your organization better understands your users, you can provide more value you know they care about and do it with less risk. Audience segmentation also surfaces opportunities to meet business goals with greater confidence.

If you want to learn how to better understand your users and then leverage that info to serve both your users and your business, then this is the video for you.

If you have questions or are interested in working with Limina to establish or improve audience segmentation at your organization please feel free to contact us