What's your next strategic move?

From Funding to Acquisition, UX Plays a Critical Behind-the-Scenes Role to Business Success

By Jon Fukuda


The Denver Business Journal recently honored Limina as one of the top 50 fastest-growing private businesses in the Denver area. We’re stoked to have grown quickly and steadily year-over-year, but we’re even more proud of the primary reason for our rapid growth — our ability to provide measurable value for clients. We believe that supporting our clients’ business goals and growth has had a direct impact on our own.

One of the first questions we ask new clients is, “What is your next strategic business move, and how can we help you get there?”

Our clients have been able to secure funding, increase market share, and even fulfill their desired exit strategy of being acquired. Trust is a major factor in an organization’s ability to realize growth. Trust, when established authentically can be realized in the form of increased user adoption and investor confidence.  Design plays a big role in establishing trust — does the system work (deliver value) in a consistent and reliable way? Will users want to come back to use the system? How can you be sure? The answer lies in designing products, systems, and information technologies around the needs of the users following human-centered design processes.

Limina is focused on building systems for knowledge workers — software applications that support critical work such as business intelligence dashboards, document libraries, collaboration workspaces, intranets, SharePoint solutions, service portals, and more. In these key markets, where the domain specificity and complexity are apt to be high, the last thing the users should be bothered with is poorly designed systems. Ease of use and high-value features with consistent delivery should be the baseline.  Here are three examples of clients we’ve worked with who have made it to the next level, supported by intuitive, integrated digital user experiences.


Elliptic raises $23M in funding to fuel expansion in Asia

Elliptic, the leading provider of crypto-asset risk management solutions for crypto businesses and financial institutions, recently raised $23 million in a Series B round.

Financial institutions and cryptocurrency companies rely on Elliptic’s blockchain analytics to manage risk and meet regulatory compliance worldwide. With its multi-currency coverage including Bitcoin, Ethereum, Bitcoin Cash, Litecoin and more, Elliptic is the global standard for delivering safe and trusted services in cryptocurrency.   

Limina worked with Elliptic to revise the user interface design and UX of their proprietary blockchain forensics analysis tools, as well as some functions that manage their data relationships with their customers. This helped the company to provide a better data analysis framework for its end-users.


Moonlighting Secures $4.2M in funding

Moonlighting created the first digital job exchange where anyone can easily participate in the “gig economy.” Limina began working with Moonlighting in 2014 to collaborate on the creation of their on-demand mobile application that connects talented freelancers searching for contract and part-time work with businesses.

Through stakeholder workshops, product requirements definition and workflow/process design, Limina and partner Clearly Innovative worked with Moonlighting stakeholders to define the functional scope of the Moonlighting application. They then went on to envision, design, evaluate, and refine the mobile application. In 2015 and 2016, Moonlighting was able to close two rounds of funding, bringing the company’s financing to $4.2M.

Jeff Tennery, founder and CEO of Moonlighting explained, “Limina helped Moonlighting design and build its award-winning application and did so on a very tight timeline. Their professional team of designers brought thought leadership to our application taxonomy and were very professional and timely in their delivery.”


Invincea acquired by industry-leading security firm, Sophos, for $100M

Invincea is a venture-backed cyber-security company with a strong and innovative desktop and network security platform. Limina worked on two projects with Invincia — browser protection and a management console — employing skills in thorough expert UI eval, interaction design, information architecture, and visual design.

After Limina worked with Invincea for several years, industry-leader Sophos acquired Invincea in 2017 for $100 million. Recently, private equity giant Thoma Bravo has offered to purchase Sophos for $3.82 billion.

Scott Cosby, VP, Products & Operations for Invincea commented, “Limina made a remarkable impact on our product’s user experience — truly cranking up the dial. They listened closely to our requirements, brought forward creative options, and delivered all assets within our tight deadlines. Limina applies exceptional creative skills, but they also invest the time to understand the product, user base, and usage context.”


Do you have a UX problem to solve? Share it with us as well as your strategic business goals — we will strive to help you achieve them and win.