By Jon Fukuda

We’ve been talking a lot about balancing project budgets, feature scope, and baseline requirements with user needs, while leaving room for delighters that can deliver the MLP (Minimum Lovable Product).  In the spirit of Valentine’s Day, we wanted to celebrate the Kano Model which is one of the more pure representations of how to drive business decisions around long-term user satisfaction through empathy.

We took a quick survey (by a show of hands) about what makes for a satisfying Valentine’s Day.  We talked about delighters vs. base-line requirements and straight up “womp womps” that could push a Valentines Experience out of the neutral experience.

Here’s what we came up with:

It turns out the chocolate is “expected” and to truly push the experience above the kano line, you’ll have to add in some more premium features…  roses or dinner…  and for the over-achievers out there, how about an original poem.

From all of us at Limina, we hope your Valentines Experience is above the line!