Exploratory Research
Great user experiences are based on great research.
Exploratory research is vital to developing quality products and services. If you’re looking for an unfair strategic advantage, it lives in the details of knowing who your products and services support, how they think and feel, and when, why, and where they need you makes all the difference.
Our first step is to help you gain a deep understanding of your users, including their needs, goals, pain points, behaviors, and environment. We use various methods and technologies customized to your unique situation to connect with your users. We also utilize inclusive and accessible recruiting practices to ensure you gain the insights into all your users’ experiences that you need.
Are you looking to build engagement with developers, or other stakeholder groups? Include their participation in research sessions and insight readouts. What about working across multiple vendors? We can lead and guide your organization to adopt research-driven best practices even when collaborating with outside partners. We help you build the critical exploratory research processes and touchpoints you need.
Areas of Expertise
Exploratory research utilizes a wide range of research methods that span from usability testing to insight strategy and management.
- Contextual inquiry
- User interviews
- Card sorting
- Generative Surveys
- Journals/Diary Studies
- Journey Mapping
- Field Studies
- Insight strategy and management
Exploratory research insights are extremely valuable and will help your team focus on producing meaningful results that can build brand loyalty and give you a competitive edge.
How to Engage
Expert Blocks
Buy blocks of time from subject matter experts in user research, interaction design, usability testing, UX strategy, design leadership, and design operations. Perfect for mentoring junior resources, supporting process changes, tool adoption, and more.
UX Subscription
Access a fixed number of hours per month for any UX services your organization needs, including monthly audits, regular consultations, and continuous feedback. Benefit from a fixed fee and consistent delivery and quality.
By Project
Engage our team for specific projects like mobile/web app design, user research, audience segmentation, journey mapping, service blueprinting, or design operations support. Each project is scoped and planned to meet your unique needs and timelines.
Unsure?
Not sure what you need? We offer an overview of UX services and operating models to understand your organization’s needs. Our consultation will help identify the best services to maximize your business value.
Clients
Related Insights
Related Services
Evaluative Research
Audience Segmentation
Insight Strategy and Management
Design Operations Setup
UI Design
Want to see how your digital stuff impacts people?
Let’s get inside your users’ and customers’ hearts and minds to drive your strategic advantage!