Graphical, tabular and illustrative examples of UX eval deliverables showing recommendations around update prioritization, using consistent layout system, and recommendation area saturation.

We leverage our research to understand users, identify issues, generate insights, and develop strategies. We then create reusable, richly tagged repositories that allow you to trace recommendations or requirements back to the original research inputs on which they were based.

In a UX eval, Limina examines the current state of an existing user interface, evaluating it against established UX heuristics and best practices. The evaluation covers several perspectives, including the look and feel, screen workflows, interactions, content, and general accessibility and usability. An eval can even look at ways to optimize the assets behind the user interface (UI), like templates, components, and libraries. Improving the user experience of a UI means understanding the current state, where it needs to go, and how to connect the dots in between.

Areas of Expertise

We evaluate the usability and effectiveness of the product screens or page templates against a series of UX best practices. Findings address three design perspectives: visual, usability, and interaction, and could include comparisons to competitor sites.


  • Clear conceptual modeling
  • Clear and efficient workflow
  • Facilitation of exploration
  • Access to relevant help
  • Flexibility and efficiency of use
  • Error and confirmation messaging
  • Support of rapid learnability


  • Navigation modeling
  • Appropriate use of interface controls
  • Contextual relevance of info or tools
  • Use of data visualization  
  • Use of defaults
  • Appropriate interaction models

Look & Feel

  • Consistency of layout and organization
  • Appropriate information presentation
  • Effective information hierarchy


  • Effective use of visual elements
  • Consistent language and terminology
  • Accessibility assessment (WCAG)
Interaction model diagram showing cross-linking of content types within a section of a website

A common issue identified during UX evaluations is a lack of strong interaction models across a website or application. Another is underutilized content management system (CMS) capabilities.

Featured Work


Website UX evaluation

Conducted a targeted evaluation focused on reviewing specific workflows and screens against industry best practices and competitors. Outputs included prioritized recommendations and a plan for how to apply them


Application UX evaluation

Defining a prioritized set of strategic usability improvement recommendations to advance the interactive experience for multiple user types of an industry-leading legal services platform.

Presentation slides showing the severity of different issues detected through the eval as well as estimated level of effort and benefit.


Related Insights

Related Services

Icon of a wireframe and high-fidelity mockup

User Interface (UI) Design

Icon of a browser with shapes, and a triangle ruler in the foreground.

Design System Creation and Optimization

Icon of a large monitor with an architecture diagram on screen.

Information Architecture Design

Icon of master content with three sub pieces connected in a diagram.

Content Architecture

Icon of a chess piece, media, and content on a page.

UX Srategy

Icon of a laptop with a content page flowing out from the screen, with video content, textual content, and a cog on it.

Content Management

Expert UX Evaluation

Conducting an Expert UX Evaluation is one of the best methods for identifying an actionable set of usability issues based on industry standards and expert analysis.

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